A brand strategy studio for brands with
We read how LLMs and your audience see you, find the gap between them and write the strategy that closes it.
Your brand is being described by something that will never buy it.
It hasn't used your product, met your team or experienced your brand. It reads what is public, forms a view, and hands that view to your customers. Nobody in your team approved it.
LLMs are increasingly shaping what your customers think of you.
billion
weekly queries just on ChatGPT.
of AI users have found a brand or product they didn't know through a chatbot.
of AI users have decided not to buy something based on information from a chatbot.
Source: Semrush survey of 2,338 adults in the US, July 2026.
Meet the audience you know,
The person
Buys. Recommends. Remembers. Gives your brand credit for things it could never quite explain.
and the new one,
The model
Reads. Ranks. Summarises. Decides whether the person hears your brand's name at all.
The gap
Where how people see you and how the model describes you come apart. That is what we find, and what we close.
How it works.
Three steps. Tap one.
We read how the models see you and how your customers see you, through the same lens, and find where the two diverge.
We agree the category, competitors, audiences and the questions your buyers actually ask, then build the prompt set with you.
The machine read: around 1,000 prompts across ChatGPT, Gemini, Claude, Perplexity and Copilot, against up to six competitors. The human read: up to 500 nationally representative respondents on the same themes.
Eight customer interviews, on video, going after what the data can't tell us.
One read-out: what is the same, where the two diverge, and the gaps you need to close to win.
A clear view of where your brand has a perception problem, an opportunity or an advantage.
Where you stand against competitors, which levers close the gap, and a brief the whole organisation can act on.
Your brand against up to six competitors, through the lens of the findings: who is winning each space, and why.
What could actually close the gap, ranked by impact, speed and effort. Includes a check-in to agree which opportunities to take forward.
The strongest opportunity spaces resolved into a strategic presentation and a brief ready for any agency on your roster.
A roadmap showing where to act, why, and what it will take. Resolved in a clear brief.
Take the brief anywhere. Or build it with us. The audit doesn't have to end with the strategy.
Define the story your brand needs to tell, and organise the content that carries it.
Create the evidence that makes your claims credible, and make your brand easier for people and models to understand.
Re-run the audit quarterly, and keep the strategy consistent across teams, markets and partners.
Your team, your agencies, or House of Greenland.
We're not here to simply optimise what AI says about you.
A GEO tool reads the models and shows you what is said. We read the models and your customers, show you where the two differ and why. Brand strategy for the age of AI-mediated discovery, using the best tools so you don't have to buy them.
Why us for this.
House of Greenland has been Google's brand and creative strategy partner for over a decade, alongside YouTube, Tate, Barbican and Red Bull. We have spent that time working out how brands come to mean something to people. The new reader has not changed that skill.
Kantar's brand framework adapted for generative models, exclusive AI reporting, freshly commissioned audience panels and the insight tools behind them. You get the findings, not a stack of subscriptions to manage.
No amount of data tells you what to do about it. Someone has to read both sides, argue the implications and write the one page. That is the bit we are actually for.
What the models think of you is years in the making. So is changing it.
Lost consideration
is revenue you'll never see.
Misrepresentation
sends customers to a competitor, or changes the decision to buy.
Strategic blind spots
mean paying to build things your customers can't find.
Find out what it says about your brand.
The model read is built exclusively with Kantar, using their brand framework adapted for generative models. The human read comes from freshly commissioned panels in your markets.
hello@houseofgreenland.com